The Prostate Cancer Foundation (PCF) is the world's largest philanthropic source of support for prostate cancer research.
The Challenge:
- The Prostate Cancer Foundation needed to create a Web site that provided comprehensive information about prostate cancer prevention, detention, and treatments.
- The site also needed to provide ways for people to support the foundation’s research efforts.
- The organization needed to further its position as the leading authority and resource on prostate cancer.
The Solution:
- Blackbaud’s Sphere system provides PCF with a web-based solution to easily create custom donation and registration forms for fundraising.
- Sphere eMarketing’s e-mail tools enable the organization to send customized e-mails to volunteers, donors, and constituents.
- Using Sphere eMarketing CMS, PCF is able to provide real-time content and create a virtual online area for tributes and memorials for men who have dealt with prostate cancer.
- Uses Sphere Events to launch Athletes for a Cure.
The Results:
- Increased online giving by an average of 125% percent annually from 2004 through 2008.
- Increased its online newsletter subscriber base by 475 percent in the first year.
- Following SEO project, consistently ranked #1 on Google Search resulting in an increased online visitors to over 120,000 a month.
- Increased participation in Athletes for a Cure from 421 in the inaugural year of 2006 to nearly 3,000 in 2008 raising nearly $1M.
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