Life Rolls On is a non-profit 501(c)3 organization that exists to be a grassroots resource that provides hope and is an advocate on behalf of young people whose lives have been affected by spinal cord injury (SCI).
The Challenge:
- Life Rolls On needed a Web site that was customizable and easy to update.
- The organization needed a centralized database to provide a cohesive view of donor, volunteer, and constituent lists.
- Enable effective communication to build relationships while reducing manual data entry.
- Increase attendance at events by connecting registration forms to the database.
The Solution:
- Sphere eMarketing’s tools let Life Rolls On compile all the necessary components required to develop better relationships with its constituents.
- Sphere eMarketing enabled LRO staff to easily update content and keep the site fresh and active.
- Tools allow the organization to look bigger than it really is.
- Enabled the development of an online store.
The Results:
- Awarded the Casey Martin Award with a $25K by Nike based mainly on the website.
- Entire system is run by a single volunteer with complete use of the tools.
- Increased the number of volunteers by 1,100 percent.
- Grew e-mail list from essentially 0 to over 16,000 in 3 years.
- Raised $100,000 online in first 6 months.
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