The Friendship Circle is a unique organization with a refreshing approach to helping families of children with special needs.
The Challenge:
- The Detroit Chapter of the Friendship Circle needed to raise some money and decided to have a walk.
- To help make the walk a success, the organization needed an online solution to help manage and promote their first-ever Walk4Friendship which occurred in 2006.
The Solution:
- The Detroit chapter of the Friendship Circle selected Friends Asking Friends® and partner, e2 creative group, to quickly and easily develop an event website.
- Sphere eMarketing enabled the organization to send personalized email solicitations to help spread the word and raise donations.
- e2 creative group also created customized HTML email templates with visuals, which supporters sent through the website’s FAF application to their personal contacts.
The Results:
- Increased participation levels by 86% from 2006 to 2008.
- Increased total amount raised by 54% from 2006 to 2008.
- Increased its database by approximately 59%.
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