The Challenge:
- The Democratic National Convention Committee wanted to leverage the Internet for grassroots marketing and political organizing.
The Solution:
- Used Sphere eMarketing including content management, CRM and comprehensive reporting to help link democrats.
The Results:
- Within the first 24 hours, the Web site registered 16 million hits.
- Over four days, the Web site registered over 70 million hits and 6 million page views.
- At the busiest time the Web site was receiving 400 hits per second.
|