Email Communications in Sphere eMarketing provides everything your organization needs to manage sophisticated and targeted e-mail campaigns. Send e-mails, fundraising appeals, eNewsletters, automatic renewal notices, and other targeted messages that further your goals. Your staff can incorporate the best practices they use in offline campaigns with the superior tracking, speed, and accuracy provided by the Internet. Even those with no knowledge of HTML or databases you can quickly create personalized, relevant and segmented HTML e-mails to targeted lists of supporters.
Targeted Campaigns
Create targeted email communications to specific segments created using advanced query engine.
eNewsletter Management– Allow constituents to subscribe and unsubscribe to specific eNewsletters.
Content Editor
Enable non-technical staff to create rich HTML e-mails with state-of-the-art WYSIWYG editor. Editor also automatically creates a text alternative version.
CAN/SPAM Compliance
Maintain proper compliance and enhance your overall list through the use of single or double opt-in while providing a clear path for recipient opt-out.
Template Library
Create and manage a library of custom designed email templates.
Split Mail Testing (A/B Testing)
Compare the effectiveness of multiple variations of email subject lines and messaging.
Bounce Management
Tracks individual receipt delivery results to optimize future mailing delivery performance.
Forward to a Friend
Allow recipients to forward emails to recruit friends or colleagues while tracking the volume and success of such activities.
Spam Assassin
Test and verify quality of e-mail content prior to reduce potential ISP blocking and improve deliverability.
Dynamic Content
Personalize emails with mail merge field and content based on demographic, behavioral or other data.
Auto-fill Online Forms
Pre-populate forms accessed by constituents from the emails to promote database cleanliness and easier user experiences.
Recurring E-mail Schedules
Create dynamic email communications that automatically send based on a pre-set frequency, such as daily, weekly, monthly or annually.
Dashboard and Reporting
Access a list of delivery results within a detail report for each mail campaign and individual mailing. Analyze open rates, clicks, bounces, form completions, transactions, un-subscribes and more.
Sequential Emails
Automate your email strategy with rules to develop sequences of follow-up emails based on constituent responses.
The above list does not apply to all Sphere eMarketing product packages. For a more in-depth description, please refer to the Sphere Product Detail Sheet.
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